Amadeus new settlement with Sunway Resorts & Resorts

Amadeus new agreement with Sunway Hotels & Resorts

Amadeus new agreement with Sunway Hotels & Resorts

Amadeus, an industry-leading supplier of hospitality know-how options, has introduced a brand new settlement with Sunway Resorts & Resorts, one in every of Asia’s most outstanding worldwide resort teams, to ship a complete know-how answer enabling them to streamline reservations and loyalty applications throughout Sunway’s 11 impartial properties in Malaysia, Cambodia, and Vietnam, in addition to future developments which embody a brand new resort in Malaysia’s southern state of Johor, scheduled to launch in 2021.

As a part of the 3-year settlement, the resort group will implement Amadeus’ iHotelier® Central Reservation System, Visitor Administration Options, and web site administration options in varied phases. Collectively these merchandise will consolidate and organise necessary visitor and operational knowledge in addition to present actionable insights. This can be a well timed transfer, as data-driven approaches to visitor acquisition and retention are extra essential than ever – in response to latest Amadeus analysis. 76% of senior hospitality {industry} leaders globally are planning to focus on new audiences to make up for impacted income from their standard enterprise combine, with 75% sharing that forward-looking knowledge will probably be vital to executing their restoration plan in a COVID-19 context.

“As impartial inns, it may be a problem to compete with the bigger branded properties which have entry to extra sources, together with a standardized know-how providing. By implementing Amadeus options in our enterprise, we will implement the know-how that’s most related for our processes. This lowers our total operational value whereas gaining access to the capabilities we have to ship a big selection of choices to our company,” stated Dato’ Tan Kia Loke, Sunway Group Senior Managing Director for Chairman’s Workplace.

Amadeus’ hospitality options allow the group to supply extremely personalised providers to its company. Dato’ KL Tan continued: “As a resort group with over 3,300 guestrooms and villas throughout a various portfolio, which ranges from luxurious wellness retreats with personal villas to 3-star properties with conference assembly amenities, the wants and calls for of our company differ significantly throughout all properties. By consolidating all company’ knowledge and offering helpful insights on particular person visitor profiles, the options permit us to create customized and memorable experiences, which can assist in the direction of growing the frequency of returning company.”

By way of Amadeus’ Central Reservation System, Sunway Resorts & Resorts will be capable to organise its portfolio, charges, and stock in a centralised platform, offering the core capabilities wanted to handle resort distribution and merchandising. Its scalable design lets particular person inns customise the platform in response to their particular person wants. Moreover, an API-first method helps scale back the ache of expensive migrations, making it simpler for the varied properties throughout the group to introduce these new applied sciences.

In the meantime, Amadeus’ Visitor Administration Options will present Sunway Resorts & Resorts with a 360-degree overview of their visitor profiles by a streamlined and consolidated view of the visitor database. This view permits its inns to personalize every touchpoint of the visitor journey and uncover extra alternatives. As an illustration, a resort can goal company with efficient, tailor-made communications to ship customized presents or upgrades. They will additionally recommend native itineraries to assist present distinctive experiences. In the end, this enhanced degree of personalization might help with cross-selling and loyalty methods.

“We’re proud to be working with one in every of Asia’s main hospitality teams, and look ahead to being a part of its progress plans throughout the area,” stated Maria Taylor, Head of Business, Asia Pacific, Hospitality, Amadeus. “Nimble options have by no means been extra necessary to assist APAC’s inns survive and thrive. As a number one journey know-how supplier with an in depth footprint within the area, we’re well-placed to assist this growth. We offer agile, industry-leading options that permit hospitality corporations to make data-driven choices that assist drive worthwhile demand, enhance operational effectivity, and improve loyalty.”

Sunway Resorts & Resorts operates 11 inns and resorts in Malaysia, Cambodia and Vietnam, representing a group of over 3,300 guestrooms, suites and villas.

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