Michelle Obama’s TV marketing campaign a boon for luxurious Fiji resort

Michelle Obama’s TV campaign a boon for luxury Fiji resort

Michelle Obama’s TV campaign a boon for luxury Fiji resort

A trending hashtag on social media channels has inadvertently positioned a giant highlight on a small personal island resort within the South Pacific. The hashtag #vomo – which stands for “Vote Or Miss Out” – shares the tag with a luxurious Fiji resort named “VOMO”.

Michelle Obama’s TV campaign bumps up web traffic for luxury Fiji resort

These to search out out extra about Mrs. Obama’s #vomo marketing campaign and subsequent tv broadcast brought about a large enhance in Google searches for the acronym – the welcome end result being a rise of 85% visitors to the resort’s web site and 122% enhance in search impressions total, offering free model publicity and journey enquiries from US residents desirous to know extra in regards to the island.

VOMO’s Director of Gross sales & Advertising, Karen Marvell, mentioned the publicity was certainly “serendipitous.”

Ms Marvell mentioned, “We’re more than pleased to share #vomo with such a terrific trigger. And naturally we’re loving the brand new publicity that has allowed our model to be seen by a bigger viewers. It’s been fairly the welcome windfall throughout such a turndown in enterprise resulting from COVID-19 journey restrictions. We’re excited our lovely island house has been found in such a serendipitous approach.”

eTurboNews | Trends | Travel News

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